Wigadoo my Spring Break, Please!

I love the idea of this website: Wigadoo is an online pledging site, only in the UK right now, although I think you can use some aspects from the US. The intent is essentially to reduce some of the risk of planning big (spendy) trips or outings with friends, because folks have pledged a certain amount to chip in, in advance. It also helps people think through the costs up front, so you don’t have the common phenomenon of folks signing up for plans only to reneg later when they realize they can’t really afford it. It really gets to the psychology of how people think about money, too – there’s not a moment I hate more than divvying up the restaurant check at the end of the evening. Because money is not a very friendly operation – it magnifies what’s mine, what’s yours, what I have, what you have (or don’t.) People like to reduce the process to absolute routine: plug this and pay that, no emotional wavering involved, or “I’ll get the appetizer ‘cause you spotted me money for parking two weeks ago.” It takes the emotional accounting out and turns it into just, accounting. I like that.